Feedback Loop was founded at the start of 2013 and now has offices in Canberra, Sydney, San Francisco and London. We ran other online businesses before and found that competitors were getting unfair advantages by using fake reviews. We decided to make software that would help both businesses and customers trust each other online by using authentic customer testimonials.
Proof of Concept Grant
InnovactionACT - ACT government prize
Smart100 company 2013
Fake reviews have been an in increasingly reported problem. Feedback Loop's expertise in this area has been covered by national television and newspaper media.
Australia Leads The World In Its Crackdown On Fake Online Reviews - Here's What To Look ForFeb 2014
The power of online reviews (video)Dec 2013
Australian government guidelines for businesses on online reviewsDec 2013
Australian regulator comes down hard on fake online reviews (with our interview)Dec 2013
Fight back against fake online reviewsOct 2013
Startup joins ACCC battle against fake reviews, testimonialsMay 2013
